240 pages
English language
Logo Design Love
by David Airey
(0 reviews)
Completely updated and expanded, the second edition of Logo Design Love contains more of just about everything that turned the first edition into a design bestseller: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and doing it right.
Case studies are used throughout to show you how to develop an iconic visual identity from start to finish. In the process, I reveal how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. I not only share my personal experiences working on identity projects — including sketches and final results — I also use the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design …
Completely updated and expanded, the second edition of Logo Design Love contains more of just about everything that turned the first edition into a design bestseller: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and doing it right.
Case studies are used throughout to show you how to develop an iconic visual identity from start to finish. In the process, I reveal how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. I not only share my personal experiences working on identity projects — including sketches and final results — I also use the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios that include Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love you’ll learn best practices for extending a logo into a complete visual identity system, why one logo is more effective than another, how to create your own iconic designs, what sets some designers above the rest, and practical design tips for creating logos that last.